Pfizer: 2013 Annual Review, “I thrive.”

At Ideas On Purpose, I helped the team write, design and build the microsite for Pfizer’s 2013 Annual Review. Its theme, “Ushering in a New Era of Vaccine Innovation,” was told through the people behind the work, each with a single line: I fight. I thrive. I investigate. I collaborate. I bounce back. I own it. I contribute.

My role

I tested the website before launch, across browsers and operating systems, including older Internet Explorer in Windows virtual machines, proofread the content and coordinated the creative between writers, designers and developers.

Pfizer 2013 Annual Review home page: "I thrive. Ushering in a New Era of Vaccine Innovation," with links to the CEO letter, stories and business sections

The report's people-led stories, from "I fight" and "I investigate" to "I bounce back" and "I own it"

“I thrive.”

I thrive: Pfizer 2013 Annual Review

More from that time: Stanley Black & Decker’s 2013 Year in Review.