Amazon Web Servives

Reaching Developers at Amazon and beyond

In my role at Amazon / Amazon Web Services (AWS) as a Product Marketing Manager focused on software builder experience (a flavor of DevEX)! The time was filled with so much learning and meeting wonderful people.

Would dive deep and help the software builders at the company ship and share great products. Feeling so lucky to have landed in this position and getting an opportunity to work with and create impact alongside some of the best in the biz!

Internal Talk Show Producer

Host of Internal Talk show for 85K coders, “The Edge”

Internal Communications

Lead marketing strategy for internal software builder tools across Amazon's 196K+ technical employees; developed go-to-market strategies to expand generative AI tools adoption driving 30K+ Q Developer installs

World Class Events

DevCon

Executed the DevCon learning conference marketing achieving record attendance (11K builders); drove 17K+ wiki visits and accelerated ASBX tool adoption through targeted cross-functional initiatives with PMTs, SDMs, and communications teams

Campaign Development

Worked with cross functional teams to develop, fund and execute integrated campaign supporting large-scale tech conferences. Drive change management strategies and community engagement programs through A2Z articles, technical documentation, and "The Edge" video series highlighting best practices and business impacts

Corporate Communications Goverance

Developed governance mechanisms automation and self-service process to support 1K customers across company operational excellence; built scalable processes for 1K+ person organization over 5M+ emails delivered across portfolio

 

Tooling & Use Case Feautures

Lead work to position tools in Amazon

Modern tools, modern research

Developed comprehensive audience analysis with partners