Persona Development
Shaped enterprise-wide messaging and persona guidance to frame marketing efforts against evolving landscape.
Campaign Development
Worked with cross functional teams to develop, fund and execute integrated campaign supporting large-scale tech conferences.
Personas & Positioning
Led work to position Capital One as a technology company.
Modern tools, modern research
Developed comprehensive audience analysis with partners
Diversity conference marketing (San Francisco)
Learn more about the diversity event media blitz in San Francisco here