Situation: Adobe led a multi-year migration from one API framework to another - the migration focused on getting developers to use UXP (the Unified Extensibility Platform).
Task: To help facilitate the migration, an internal team at Adobe built XDPM; command line tools to help developers interact with the new plugin development platform in a familiar way. I was tasked to promote this tool and raise awareness of its usefulness.
Action:
As the project's GitHub repo, npm package, and basic product outline were shared with me, I went through the process of reviewing the features and functionality of the tool and translated the basic utilities of the tool for developers to create messaging that clearly articulates the value proposition for this plugin.
I then authored and secured the relevant approvals to publish a series of fully fledged (and technically accurate) blog posts that included demos. These steps were taken to foster adoption and disseminate information about the new tool. I worked on this project to speed up the workflow for 3rd party developers creating plugins for Adobe's extensibility platform - making it easier to foster adoption and usage of the CLI tool.
I then opted to feature the blog posts in the Creative Cloud Developer newsletter, which I owned, composed, and sent out on a monthly basis. The blog posts were also featured on the Adobe tech blog and in our user forums to ensure wider distribution.
Result: The tool has since been deprecated due to Adobe strategy shifts, but over the course of its life, the GitHub repo was starred 63 times, and the Medium post itself received 59 "claps" on Medium.com. In addition to distributing this information, I also maintained the changelog for the program and would work with developers to include these announcements in the newsletter.