Designing the New Shopper Experience.

About

Understanding and shaping a new shopper experience has become a priority for brands and retailers this year. During NRF, PSFK’s founder Piers Fawkes will be presenting our latest Future of Retail report at the CORE: Club in NYC with Scott Lachut and the PSFK Labs team.

Program.

During this 1 hour session, PSFK leaders presented research and covered the 10 pillars to defining a customer journey along the purchase path and discuss the 5 retail strategies that all organizations need to consider investing in during 2016.