Capital One
Writing and field notes from Rob Kleiman's work with Capital One.
• Storytelling & Thought Leadership, Field Notes
From Invisible to On the List: Repositioning Capital One for Developers
Capital One was doing serious engineering work, but developers saw a bank. We reframed the brief, proved the claims, and took the story to where developers were.
• Storytelling & Thought Leadership, Field Notes
Quality Over Volume: Rebuilding the Data Behind Developer Marketing
Our developer survey said no one had heard of Snowflake, a sign we were asking the wrong people. Fixing the panel, the personas and the agency brief meant missing a target to hit the right one.