Turning B2B Slack Channels into Searchable Microsites

Zach Hawtof of Tightknit.ai and I discuss why AI-native companies like Clay, Gamma, Lindy and Beehive are building community-first go-to-market motions, why legacy giants are following suit, and what bots still can’t replace: trust and connection built through real human conversation. Online communities have become core infrastructure for B2B customer support, product feedback and retention. The question is how to unlock the value in all those noisy conversations, and how to scale it.

More conversations: Megashift · all episodes on YouTube