Using Social Media effectively is a BIG part of interacting with clients and managing your professional image. The Local Works community members* gathered in the conference room to brighten up a rainy Monday and hear insights from resident Social Media Professional/Ninja, Katie Wells.

Katie Wells is the owner of Kew Solutions Inc, she is the Founder of Charleston Social Media Day and serves as an Adjunct Professor of Social Media at College of Charleston.

*Local Works Charleston is a place for entrepreneurs to collaborate, co-create, and harness the energy and support of other local business owners so that all can thrive.

Here are Katie Well’s Top Ten Social Media Best Practices:

Tip #1

Begin with the end in mind.
 What are your goals for using social media?

Tip #2
 Monitor the conversation
 Who is saying what, and how often?

Tip #3

Know your audience
 What do they like? Where do they gather online?

Tip #4
 Show Don’t Tell.
 Use pictures, visual cues. People don’t like to read long sentences!

Tip #5
 Create Original and Engaging Content
 Just go for it.

Top 10 Social Media Best Practices from Katie Wells

Tip #6
 Share your Expertise.
 You know best. That’s why they would hire you, right?

Tip #7
 Use Promotions and Contests to Create Buzz around your Service or Projects
 Get people excited to work with you.

Tip #8
 Create a Social Media Calendar
 Plan to Succeed by Getting Dates on the Calendar

Tip #9
 Make your Content Shareable
 Add all the social links to your communcations

Tip #10
 Know Thy Platform

Find and Follow Katie Wells on Twitter @KatieEwells

Like what you see? Learn more about Local Works Charleston — Local Works Charleston is a place for entrepreneurs [and local freelancers] to collaborate, co-create, and harness the energy and support of other local business owners so that all can thrive.

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Originally published at www.creatorsclubhouse.com on November 18, 2014.